IT'S MY BUSINESS TO GROW YOURS
IT'S MY BUSINESS TO GROW YOURS
Rocco Del Greco
Chief Marketing Officer
and Growth Strategist
Let's Work Together to Drive Growth in Your Prospects, People, Processes, Profits, Products and Purpose
“In spite of artificial intelligence, self-serve systems and messaging platforms, conducting business is still very much a human interaction: a series of compelling conversations that lead to profitable relationships..."
With over 28 years of expertise in customer acquisition and growth marketing, Rocco Del Greco is a top-ranked Fractional Chief Marketing Officer you need to take your business to new heights. Working remotely on a contractual basis, Rocco brings unparalleled experience and results to every client.
Rocco Del Greco
Chief Marketing Officer and Growth Strategist
Let's Work Together to Drive Growth in Your Prospects, People, Processes, Profits, Products and Purpose
“In spite of artificial intelligence, self-serve systems and messaging platforms, conducting business is still very much a human interaction: a series of compelling conversations that lead to profitable relationships..."
With over 28 years of expertise in customer acquisition and growth marketing, Rocco Del Greco is a top-ranked Fractional Chief Marketing Officer you need to take your business to new heights. Working remotely on a contractual basis, Rocco brings unparalleled experience and results to every client.
GROWTH
MARKETING
GROWTH
MARKETING
Working with clients as a fCMO
“Successful business strategy uses an effective multi-channel mix to capture attention and compel response, filling sales funnels with qualified leads that lead to higher revenue streams..."
While some clients benefit from a comprehensive solution, others require specific skilled collaborations. No matter the size of your organization or project, I’ll use my expertise to attain your business goals.
Business
Productivity
Sales Enablement
and Lead Generation
Content Creation
and Video Production
Creative Design
and Branding
Promotions Development
and Publicity
Marketing Strategy,
Research and Analysis
Digital and Social Media
Management
Web Site Development and eCommerce
Ad Campaigns
Analytics
Audience Targeting
Behavioral / Neuromarketing
Blogging
Brand Partnerships
Brochures
Business Advisement
Buyer Personas
Cause Marketing
Community Engagement
Competitive Positioning
Connected TV (CTV)
Content Marketing
Conversational Marketing
Copywriting
Contests and Gamification
Conversion Rate Optimization
Corprorate Responsibility
Customer Engagement
Customer Experience
Customer Journey
Customer Lifetime Value
Customer Loyalty
Customer Relationship Management (CRM)
Customer Retention
Data Science / Big Data
Digital Ads
Digital Out of Home
Direct Mail
Disney+ Ads
Email Deliverability
Email Marketing
Every Door Direct Mail (EDDM)
Facebook Ads
Geofencing / Geotargeting
Google Ads / Google Analytics
Inbound / Outbound Marketing
Influencer Management
Instagram Ads
Integrated Marketing Plans
Hulu Ads
Keyword and Trend Research
Landing Pages
Lead Generation
List Building
Logo Design
Marketing Automation
Marketing Strategy
Marketing Tactics
Media Budgeting
Media Planning
Media Relations
Mobile Marketing
Netflix Ads
Omnichannel Marketing
Online Chat
Online Reviews
Out of Home (OOH)
Over the Top (OTT)
Paid Search Marketing
Paramount+ Ads (CBS)
Peacock Ads (NBC)
Personal Branding
Personalization
Podcast Marketing
Point of Purchase
Predictive Analytics
Presentations
Press Releases
Prime Ads (Amazon)
Print Ads
Product Launch
Programmatic
Promotions and Incentives
Radio Spot Production
Retail Ad Networks
Reputation Management
Roku Ads
Sales Collaterals
Sales Pipelines and Funnels
Sales Automation
Sales Referrals
SEM (Search Engine Marketing)
SEO (Search Engine Optimization)
Signage
Social Commerce
Social Media Marketing
Sponorships
Streaming Audio/Radio
Surveys
Texting / SMS / MMS
Trade Show Exhibits
TV Spot Production
Video Production
Voice Search
Web Site Development
Webinar Marketing
YouTube Ads
CUSTOMER
EXPERIENCE
CUSTOMER
EXPERIENCE
Marketing clients I’ve worked with
“Even within the same industry, every client has a unique mix of operational challenges, competitive threats and untapped potential…"
I’ve worked with clients nationwide to empower their brands, develop strategic positioning, enhance competitive advantages, expand target markets, build revenue and customer relationships, attract top talent and achieve marketplace leadership.
Acura
Apple
Audi
Bloomingdale's
BMW
Buick
Cadillac
Chevrolet
Dodge
Ethan Allen
Ford
Jaguar
Jeep
Four Seasons Hotels & Resorts
Google
GMC
Honda
Hyatt Hotels
Humane League
Hyundai
Ikea
Infiniti
Kia
Land Rover
Leukemia & Lymphoma Society
Lexus
Lincoln
Macy's
Mazda
Mercedes-Benz
Mini
NAACP
Nissan
Porsche
Preferred Hotels & Resorts
Shu Uemura
Steinway
Subaru
Tiffany & Co.
Toyota
Volkswagen
Volvo
Wildlife Conservation Society
Yamaha
LIFESTYLE
MARKETING
LIFESTYLE
MARKETING
Industries I’ve worked with
Small Businesses
Startups
Non-Profits
Entrepreneurs
B2Bs
Corporate
Apparel
Arts/Entertainment
Automotive
Business Services
Construction
Cosmetics
Education
Environmental
Events
Fashion
Finance/Accounting
Food/Beverage
Health Services
Home Furnishings
Hospitality/Leisure
Human Rights
Insurance
Legal
Media
Medical
Museums
Music Dealers
Non-Profit
Personal Care
Pharmaceutical
Plastic Surgery
Political
Publishing
Real Estate
Retailers
Software
Veterinary
MARKETING
CONSULTING
MARKETING
CONSULTING
Benefits of working with me
Expertise
Gain access to an experienced Chief Marketing Officer (CMO) and business coach that offers sound advisement.
Flexible Terms
No long term commitment or employment contract is required, giving you maximum flexibility to use a business coach only when you need it.
Scalable
Quickly scale up or down your sales and marketng projects based on seasonality, launch schedules, product demand or any other cyclical business conditions.
Affordability
Skip the top pay, bonuses, benefits and retirement packages that C-level executive positions require.
Get Time Back
Delegate the workload to a experienced CMO and business coach to help manage projects saving you time and resources.
Control Spending
A CMO has the breadth of experience to maximize every ad spend across all media channels.
Enhance Your Team
Reap the benefit of adding the experience of a business coach to assist you in attaining the best ROI.
Mentorship
Provide experienced guidance, a new direction and/or fresh perspective for you and your team.
Ready to Launch
Use a CMO on the occasions when you need their unique skills, such as new product launches, opening new locations, and other business milestones.
Advisement
A CMO and business coach will provide un-filtered, unbiased recommendations and in-depth solutions to maximize the execution of your business strategy.
BUYER
PERSONAS
BUYER
PERSONAS
My commitment to being the B-E-S-T
“I begin every new client relationship with a commitment to do my best, to not only reach their business goals, but surpass them..."
Budget
I deliver everything within a pre-determined budget, ensuring there are no "surprises" along the way.
Expertise
I use my knowledge to conceptualize, develop and deliver marketing communications that will achieve your revenue targets.
Satisfaction
I work alongside every client as if their organization was my very own, I don't stop until a client is delighted with my work.
Time
I promise to meet all deadlines and do whatever is necessary to keep a project moving forward until its completion.
ACQUISITION
AND RETENTION
ACQUISITION
AND RETENTION
My training sessions + speaking engagements
"In my career, I have conducted over 400 in person and virtual learning sessions. My favorite part is the Q&A, when attendees apply what they've learned to their own success…”
360º Customer Service
Empower employees to assist clients at all levels of an organization
Social (Networking) Corporation
Implementation roadmap for organizational involvement with social media and its relevancy to marketing strategy
Marketable Moments
Principled approach to Customer Relationship Marketing using strategically-planned one-to-one experiences to deliver exceptional customer interactions
Empowering the
Bland Brand
Defining unique leadership in your market and/or industry through consistent visual marks, corporate vernacular and employee actions
Experiential Retailing
Creating tangible marketing experiences, standards of presentation, and service “touch points” through visual brand reinforcement
Corporate
“Response-Ability”
Strategy session on corporate philanthropy and achieving balance between contribution, exposure and commitment when working with nonprofit, charitable and community organizations
Marketing and Sales “Content-ment”
Creating and organizing corporate knowledge and marketing resources into delivery systems with access throughout the organization
Client
“Retention-ship”
Defining nurturing relationships with clients to build share of customer, retention and satisfaction
A Brand Named You – The Benefits of Personal Branding
Approach to developing a marketable identity for corporate executives, management, sales teams and service departments
MEMBERSHIP
MARKETING
MEMBERSHIP
MARKETING
About Rocco
Fractional Chief Marketing Officer and Growth Marketing Strategist
“Marketing is part art and part psychology, it's crafting the perfect blend of emotion and reason to attract attention and compel action..."
25+ Years of
Entrepreneurship
In 1995, Rocco founded The New York Group, a full-service marketing communications agency with dedicated teams specializing in brand engagement, creative advertising, strategic and tactical marketing, sales development, publicity, web interactive, audio/visual production and content creation.
Successful Client
Relationships
Rocco has worked with clients nationwide to empower their brands, develop strategic positioning, enhance competitive advantages, expand target markets, build revenue and customer relationships, attract top talent and achieve marketplace leadership.
Collaborative
Team Building
Rocco builds teams of creative thinkers and life-long learners by fostering a mentorship-style workplace based on the zone of proximal development theory developed by psychologist Lev Vygotsky, where achievement and productivity are greatly enhanced through peer assistance and collaboration.
Certified
Educator
Driven by a philosophy of lifelong learning for all, Rocco's coaching consists of both in person and virtual masterclasses and workshops in the areas of workplace productivity, professional sales, personal and corporate branding, marketing strategy and internet marketing. He has also taught course study in marketing, advertising, retailing, public relations and entrepreneurship at the college-level. Rocco is a New York State certified educator.
Advocacy
and Interests
Rocco is passionately involved with animal rescue and adoption, entrepreneurial ventures, technology, alternative education systems, music education, early childhood development, arts in the community, jazz music, improvisation, playing piano, astronomy and meteorology.
PR AND
EVENTS
PR AND
EVENTS
It's My Business to Grow Yours
For consultations, press inquiries and public speaking requests, contact Rocco at
917.671.8834
Contact Rocco
A proud member of Made in NYC, Greater New York Chamber of Commerce and Queens Chamber of Commerce.
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