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SUPERCHARGE YOUR GROWTH, REVENUE AND PROFIT WITH EMAIL MARKETING AUTOMATION
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SUPERCHARGE YOUR GROWTH, REVENUE AND PROFIT THROUGH EMAIL MARKETING AUTOMATION
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MASTERCLASS
SERIES
EMAIL MARKETING
AUTOMATION
MASTERY
EMAIL MARKETING AUTOMATION MASTERY
2-SESSION MASTERCLASS
Thursday, November 17
Friday, November 18
TIME OF DAY
2:00PM - 3:00PM ET
1:00PM - 2:00PM CT
12:00PM - 1:00PM MT
11:00AM - 12:00PM PT
DAILY AGENDA
Technique + Demonstration
Hands-on Application
Attendee Q&A
WHY EMAIL MARKETING AUTOMATION AND WHY NOW?
"Your email list should be the most efficient marketing channel for growth."
Email marketing is the most efficient way to build revenue from new and previous customers. But, not all emails are created equal. Here's some facts to justify your investment of time and resources into improving your email strategy.
Email is a Top 3 Distribution Channel for Marketers
$42 ROI for Every $1 Spent on Email Marketing
82% of Welcome Emails are Opened
300% Increase in Click Rates When Video is Used
49% Would Like to Receive Promotions through Email
9 Out of 10 Marketers Use Email to Share Content
50% Higher Open Rate withPersonalized Subject Lines
Sending 3 Abandoned Cart Emails Increases Conversion by 69%
TOPICS TO BE COVERED
"Digital ads have become an expensive distraction, it's time to get back to the basics, and use email to enhance your customer retention and satisfaction."
This Email Marketing Masterclass will actively take participants step-by-step through creating and implementing an email marketing action plan.
Cultivating Your
Email Lists
Segmenting by Engagement
Subject Line Hooks
and Personalization
Your "Ask"
(Call to Action)
Landing Pages
that Convert
Spam and Deliverability Checks
Re-engaging with
Cold Contacts
Power of a Welcome Email Series
Email Sending
Best Practices
Benefits of
Plain-text Emails
Email Design for
Smartphones
Best Use of Email Platforms and CRMs
BENEFITS OF ATTENDING
"Open rates are not enough, your emails must include trackable links to landing page offers with a compelling CTA (call to action)."
This Masterclass Series is top-quality professional development valued at thousands of dollars, yet offered to your organization at no cost. Why do we do this? Simple...we follow an educative model to build awareness of our marketing solutions and expertise geared to small to medium size businesses. You'll gain the know-how to use the best-in-class email marketing techniques to apply to your business growth and customer communication strategy.
Creating a Success Roadmap to Drive Revenue and Retention
Designing Emails to Best Achieve Your Business Goals
Building a Welcome Email Series to Greet New Customers
Sharing Content through Email to Stay Top of Mind
Achieving Maximum Reach with Your Email Campaigns
Generating Revenue from Your Email Campaigns
Using Emails to Nurture New Prospects and Cold Contacts
Launching Landing Pages to Maximize Response
MEET YOUR BUSINESS COACH & INSTRUCTOR
"We have an ambitious agenda, so this Email Marketing Masterclass will be high paced and include time to apply my techniques to your own business, develop a plan of action and get your questions answered. Looking forward to meeting you all..." —Rocco
ROCCO DEL GRECO
Chief Marketing Officer (CMO)
Chief Revenue Officer (CRO)
Executive Coach
Entrepreneur
Founder
BIOGRAPHY
Rocco Del Greco is a high-achieving marketing communications officer (CMO), revenue growth executive (CRO), strategist, educator, entrepreneur and philanthropist with extensive experience in marketing strategy and tactics, sales enablement, brand engagement, creative design communications, team productivity and learning management system (LMS) development.
Rocco allocates time to conduct learning sessions and webinars in the areas of executive productivity, professional sales, personal and corporate branding, marketing strategy and internet marketing. He has also taught college-level courses in marketing, advertising, retailing, public relations and entrepreneurship.
Rocco currently owns and operates three marketing agencies, The New York Group, (hire)hugo and The Medical Practice Agency, a video/audio production studio, The Austin Studio and his own executive coaching and workplace productivity training business.
ACHIEVEMENTS & ADVOCACY
25+ Years of
Entrepreneurship
In 1995 Rocco founded The New York Group, a full-service marketing communications agency specializing in brand development, creative advertising, strategic and tactical marketing, sales development, publicity, web interactive, audio/visual production and content engagement.
Successful Client
Relationships
Rocco worked with clients nationwide to empower their brands, develop strategic positioning, enhance competitive advantages, expand target markets, build revenue and customer relationships, attract top talent and achieve marketplace leadership.
Collaborative
Team Building
Rocco builds teams of creative thinkers and life-long learners by fostering a mentorship-style workplace based on the zone of proximal development theory developed by psychologist Lev Vygotsky, where achievement and productivity are greatly enhanced through peer assistance and collaboration. Rocco holds a masters in psychology.
Certified
Educator
Driven by a philosophy of lifelong learning for all, Rocco allocates time to conduct learning sessions and webinars in the areas of selling, personal and corporate branding, marketing strategy and internet marketing. He has also taught college-level courses in marketing, advertising, retailing, public relations and entrepreneurship. Rocco holds a masters in education and is certified teacher in New York state.
Advocacy
and Interests
Rocco is passionately involved with animal rescue and adoption, entrepreneurial ventures, technology, alternative education systems, music education, early childhood development, arts in the community, jazz music, improvisation, playing piano, astronomy and meteorology. Rocco has volunteered his services pro bono to dozens of non-profit organizations as part of giving back to the community.
FAQs
WHAT'S THE MAIN TAKEAWAY?
This Email Marketing Masterclass will actively take participants step-by-step through creating and implementing an email marketing action plan. Through demonstration of best-in-class techniques, you'll be provided a roadmap to maximizing revenue and engagement using the latest email marketing strategies. Your learning can be applied to a variety of email and CRM platforms.
WHO SHOULD ATTEND?
Everyone in your organization is invited to attend. All executives involved in marketing decisions are highly encouraged to attend to ensure implementation of the most effective and efficient marketing throughout your organization, including C-Suite Execs and VPs, Marketing Directors and Managers, General Managers, Sales Managers and Founders.
WILL THERE BE A RECORDING MADE AVAILABLE?
This is a "live only" masterclass. To make it as easy as possible to attend, we've chosen a time that works across all U.S. time zones.
WHAT IF THE DATES/TIMES DON'T WORK WITH MY SCHEDULE?
If you can't attend, please ask one of your employees or business colleagues to attend on your organization's behalf.
MORE REASONS TO ATTEND
"Jumpstart your success in 2023, start now to get a rolling start to the best Q1 results!"
Still not convinced? Here are the top 7 reasons why this Masterclass Series is worth your time and money. Oh, did we mention this Masterclass Series is offered at no cost to your organization? That's right!
Actionable Takeaways
Acquire highly relevant and actionable content, from creation to implementation
Recognized Educator
Learn from a marketing guru! Rocco Del Greco, is a nationally-recognized Chief Marketing Officer with 27+ years of expertise
Best of Practice
Your fast-track to results through shared insights and secrets, regardless of budget or bandwidth
Focused on Growth
Gain insights to keep your marketing ahead of the curve and your business on a solid growth path
Made for Small Business
Learn and apply marketing strategies and tactics specifically designed for small businesses across multiple industries
Topic Mastery
Two sessions of interactive content and hands-on application, featuring deep dives into proven approaches and top techniques
Maximize ROI
The best bang for your buck and your time! Cut out the clutter and focus solely on marketing that contributes to your bottom line